Masterclass
Various Masterclass Courses from different experts
Tennis Serena Williams
- Look at the ball when hitting
- High long shot when defending
- Feet always on the move
Japanese Cooking Niki
- Bonito & Kombu
- Shitake (香菇)
Seasoning
- Rice wine vinegar
- Yuzu vinegar
- Roasted sesame oil
- Light soy sauce
- Dark soy sauce
- Light miso paste
- Mirin
- Arajio (sea salt)
- Moshio (finishing salt)
Dashi:
- Cut kombu with scissors, with cold filtered water to cook at 60C. Remove kombu and then simmer bonito for 20 seconds. Filter through cloth.
Sashimi:
- Not too big cuts for 2 bite
- Thin angled cuts, one after each other and roll to a rose
Deep fry:
- Keep the oil clean, 180C
Rice:
- Short grain, wash it in sieve and bowl till clear, 11% more water weight than rice, soak for 20min then cook
Science of Better Sleep Matthew Walker
- Sleep -> memory, immune system
- Rem and non-rem sleep
- 7-9h of sleep
- 0.5-3mg melatonin (doesn’t improve sleep for young people)
- Sleep and wake up same time whole week
- Caffein has half-life of 5-6 hours (can be in dark chocolate or ice cream so beware before bedtime) hard to fall asleep
- Alcohol is extremely bad for sleep (even one drink) alcohol is sedation and not sleep (disrupt your sleep (won’t remember as only short time) -> poor quality sleep, less rem sleep, don’t feel awake.
- 17min nap for learning
- On flight sleep on first half of trip rather than second half. At least 12h awake at destination time
Deprive of sleep:
- more emotional, connectivity between prefrontal and amygdala is severed
- natural killer cells 70% less active -> bad immune system
- shifts macrophage -> cancer can grow a lot faster
- changes appetite hormones -> obese
- insulin decrease (40%)
- Increase Alzheimer chance (not cleaning toxins)
Good sleep:
- Emotional aid, emotions turn to memory of emotions
Better sleep:
- Eat less sugar :(
- No naps after 3pm
- No alcohol
- Only caffein before 2pm
- Exercise more (but latest 1h before bed)
- Regularity
- Write down concerns before sleep
- Lower temp room/ warm bath before sleep
- Dim light before sleep/ not too much phone
- Don’t do other stuff on the bed
- get out of bed 20min after wake up
Winning Mindset Lewis Hamilton
- Facing your fears
- Continuously challenge yourself
- Never give up mentality
Interior Design Kelly Wearstler
- Source of inspiration: got to flee markets, book stores, vintage stores
- Ask the clients question, what they enjoy, interest
- Mirror increase space
- Repetition
- Don’t skip prototypes
- Look at what you already have, research about it, test out
- Size of patterns, which material, color story
- Be aware of your surrounding
Style Tan France
- Know your proportions and
Buying and Selling Real Estate Robert Reffkin
- Use an agent for buying and selling
- Ask agent for a discount, don’t hire him if he gives one
- Ask what he’s going to do to maximize, market you house
Creativity and Leadership Anna Wintour
Management:
- Give feedback quickly and direct
- Don’t micromanage, trust your team
- A good team is everything
- Diversify your team, different opinions, cover blind spots
- Be daring and take risks
- Heads up, listen to others, explore the world
- Give team projects they’re passionate about
- Be open, available, engaged
- Let the master always lead (great talent)
- Stay true to your own vision
- Let data inform you, not lead you
- Make mistakes and learn from them
- Important to own your mistakes (accept them)
- Always create something original that has meaning
- Build a vision others can believe in
- Nothing extraordinary happens overnight, great things take time
- Attention to detail is critical
- Opportunities come in unexpected ways
- People expect change
- Lead from the heart, follow your instincts
- Don’t get stuck in your own ways (are there smarter ways to do it?)
- When things feel dark, engage and lead with a purpose
- Invest in your industry pays dividends
- Stay true to your values, and vision
Makeup and Beauty Bobbi Brown
- Makeup should not be a mask, should not change the way you look, it should enhance who you are
- 60’ fun and wild, 70’ face makeup, 80’ intense color (not blended), 90’ nude face over heavily applied, now more nude makeup
- Know your skin color -> what color to choose
- Nude makeup: foundation is color of your skin, blush is color of your cheek, lipstick color of lip, eyeshadow color of your eyelid
- Just because color is trendy doesn’t mean that you have to wear it
- Label your products so easy to find
- Foundation should disappear when you apply (skin color)
- Skin not dry and not oily, eye cream under eye, slight moisturizer on cheeks (oil free moisterizer for oily skin)
- Having different color is ok
- Concealer is one shade lighter than foundation
- Could add some powder
- Bronzer to enhance look
- Keep using same kind (cream/ powder)
- Blush should be same color when doing sports/ pinching it
- Eyes: light, medium and dark color
- Light all over lid, then medium from lash line up 3/4, dark for liner only from in to out just above lash
- Mascara needs to be really dark, lift up lid and look down, should enhance eyes
- Brush up eye brows, not too dark
Skincare:
- Moisturizer = oil + water
- Oil free lotion for oily skin
- Can remove makeup with coconut oil,
Sales and Persuasion Daniel Pink
- Persuasion is not about manipulation, tricking people, its one of the things people do to change the world
- 40% of the time people are selling (persuading)
- Lots of people have old picture of sales (negative associations, man in a suit selling car)
- We all have to do more with less nowadays
- Information asymmetry (has always been like this) is getting less and less -> information parity, changed a lot in the last 10 years (sellers have to beware)
- Attunement to others, taking someone else’s perspective, seeing the world through their eyes
- We can’t force others to do anything
- Find out where they come from, and find solution that works for you and them
- The more powerful you feel the less perspective-taking you are (in general so have to be cautious, gets a lot of people in power into trouble)
- Try to reduce your feeling of power
- From our instincts we try to increase feeling of power when we feel threatened, but we should reduce it
- Have an empty chair in a meeting representing the customer
- Empathy is feeling what the other is feeling, it’s a powerful skill
- The thinkers do a lot better than the feelers
- If you suffer from cognitive overload (feeling channel and thinking channel), focus on thoughts and interest (commercial encounter)
- Use emotions as signal
- Hypothesis
- Ask questions
- Best way to be a good persuader is being a decent human being
- Make it personal and purposeful
- How it’s going to improve a single person’s life (not abstraction)
- Bringing up sense of purpose (hand hygiene prevents patients from catching diseases performed the best)
- If the other person does what I want, is the other person better off? Is the world getting slightly better?
- Discussion map (when someone talks draw an x, and arrow to whom) (see who gets talked to the most although not talking much)
- We want to bring clarity to the situation
- The ability to curate? Information
- Move from problem-solving to problem-finder (now finding solution is easy)
- Identify the real problem (someone who wants vacuum cleaner wants clean floors, ask about house and needs)
- The five whys
- Ask why five times to get to real problem
- You want to know about everything
- Help then find out what’s meaningful, what’s reliable (patient brings in research to see doctor, help him go through it and provide more info) (Curate information)
- Don’t get lost in the weed focus on the 1% (when you get bogged down in details)
- Provide max (best) 3 arguments (more is not better)
- Set up situation where the other person can do sth for themselves
- Agitation? is better than irritation
- Lead with your ears
- Ask 2 irrational questions (how ready are you to clean your room 1-10? why didn’t you pick a lower number?) he’ll be finding his own reasons to do it (if 0 what can we do to make it a 1)
- Social proof
- If we’re not sure what to do, we look at what others do
- Fundamental attribution error (overshadow context attribution with personality attribution)
- Make it easy for them to act
- Action can create belief
- Mimicry is important
- Watch, wait (count to 10), wane
- You begin to understand where they’re coming from
- Mimicry feels natural for them, feel they’re heard
- Mimicry their language
- Cognitive biases
- Loss aversion
- Opportunity cost
- The experience frame
- The less is more frame, fewer option is more persuasive
- Contrast principle (contrast it to something else)
- Tell about small blemish if you have lots of positives (compared to what is triggered)
- Talk about potential
- Sunk cost fallacy (people overvalue costs that are already sunk (spent)) look prospectively
- Anchoring (whatever we hear first shapes our views more than it should)
- We personality more than situation
- Start a conversation and a collaboration (pitching)
- Question pitch: Questions are more persuasive than statements (if facts are on your side)
- When people have their own reasons for doing something, they’re more likely to do it
- Rhyme pitch (increasing processing fluency) more effective
- Pixar pitch
- Once upon a time… Everyday… One day… Because of that… Because of that… Until finally… (not getting to yes but starting a conversation and collaboration)
- One word pitch/ equity (one word to describe what you’re doing)
Email pitching (subject line)
- Utility
- Curiosity
- Don’t be in between, Hight volume of email go to utility, low volume use curiosity
- Use granular numbers (120min instead of 2hours)
- Three essential questions
- What do you want the other side to know
- What do you want the other side to feel
- What do you want the other side to do
- Help to see the problem in a different way
- Interrogative self-talk (can you do this, if so, how?) (pep talk)
- How to de-catastrophize rejection (Is it personal, pervasive, permanent? Look for no) (will be more buoyant)
- Treat yourself the way you would treat your friend, a bit more self-compassion
- Ambivert advantage of sales (a little bit introverted a bit extroverted)
- Very introverted, extroverted (who get hired most) are horrible at sales
- Listening is actually hard
- Persuade yourself to self-motivate
- Just five more
- Interim goal
- Public commitment
- Take a break (outside, moving with others)
- Employ deadlines (cautiously) (if its straightforward, bad for heuristic work (work require creative thinking))
- Timing has a big effect
- When to go first
- If you are not default candidate
- When there are few candidates
- If other candidates are strong
- When to not go first
- If you are the default candidate
- If there are a lot of competitors
- If criteria are not super clear (for the one choosing)
- When to give bad news
- Start with bad news and go to good news
- People overcome defaults early in the day or immediately after breaks
- Beginning, middle and ends have different effects on our behavior
- Pick the right time to begin (Monday, first day of month, day after birthday)
- (Pre-mortem) Look at project one year from now and imagine everything went wrong, then ask why and what went wrong
- Figure out the problem before the problem occurs
The Art of Home Cooking Alice Waters
- At farmers market always ask questions, they know the most about the ingredients
- Where did it come from?
- Animals certified organic and grass fed?
- Eggs certified organic and from pastured (sustainable agriculture technique) hens?
- Fish sustainably caught?
- Go to market before you decide to cook, base menu on what you find there
- Think of the timing, when to cook what
- Olive oil, salt and roast vegetables in oven
- Steam veggies to keep their natural taste (add a little olive oil and salt at the end)
- Yogurt Raita
- Yogurt, garlic, salt
- Add salt while grinding garlic
- Rice olive oil and coriander
- Pantry
- Garlic, Olives, Fresh herbs, Eggs, Lemons, Mustard, cheese, Nuts, Chicken stock, Butter, Yogurt, Carrots, Onions, Celery, Pickles
- Light olive oil for cooking and heavier one for sauces and finishes
- Find out where it comes from and how it was produced
- Look for firmness in garlics
- Toast cumin, grind with salt
- Cut to the same size so they cook evenly
- Pickle
- Add spices as you wish
- Cook each vegetable separately
- Use overripe fruits to create jam, water, fruit and honey
-
Herbs are important
-
Frying herbs in olive oil to heighten the taste
-
Strong herbs
- Rosemary, thyme, Savory
-
Soft herbs
- Chervil (French parsley), chives, cilantro (coriander), mint
-
Salsa Verde (vinegar, salt, olive oil, herbs)
- Parsley, chervil, tarragon, lemon zest (for fish and spring vegetables)
- Parsley, savory, shallot, horseradish (for beef)
- Parsley, thyme, fried sage, shallots (for winter squash)
- Parsley, thyme, mint, shallots
-
Mixed salad
- Cut off lower part
- Hand rip it and create your own mix
- Be sure to dry it
- On dry towel, roll it and store in fridge till making salad
-
Salads
- Rocket lettuce (Argula) (slightly spicy)
- Soft herbs
- Frisee
- Dandelione greens
- Red Oakleaf
- Spekled salad
- Radishes
- Kale (sautée)
-
Chez Panisse
- All cooks taste dishes together
- Prepare the dishes simply
-
Galette
- Flour, sugar, salt, butter, apples, frangipane
- Mix sugar, salt and flour
- Butter cold in small pieces, coat butter in flour and press in flat pieces
- 1/3 of the cold water, mix with large fork
- Continually drizzle with water and work it in with fork
- Gentilly press dough together to see if enough water
- Tearing and stacking -> butter layers
- Knead it very slightly to pull it together
- Rest it in the fridge for 30min
- 10min before rolling remove from fridge (so butter doesn’t shatter), too warm will be too soft, unmanageable and absorb too much flour
- Flour area and top of dough, press down on dough to enlarge, roll it
- Pinch small cracks together (so doesn’t get bigger)
- Brush off extra flour, fold (to quarter) to brush off other side
- Ring with fruits, fragipan & almond paste in middle (or sugar and flour) (absorb extra juice and seal & complimentary flavor)
- Distribute fruits (nice pattern)
- Curl the outside of the dough (like dumplings) pinching and stretching
- Brush apples and crust with melted butter
- Sprinkle sugar over it
- 205C preheat oven, bake it and turn around a bit
- On rack so bottom can crust
- Apple glaze
- Apple peels, sugar, water
Business Strategy and Leadership Bob Iger
Bread Baking Apollonia Poilâne
Campaign Strategy and Messaging David Axelrod
Space Exploration Chris Hadfield
Graphic Design David Carson
- if everyone likes it, it means sth is not right. some people have to dislike it to be great
- last decade there has been a shift to generic boring graphic, it has lost rebellious
- learn to trust your intuition
- people looking at existing things and looking it in different ways
- gather things in groups of color combinations that could go together
- use your environment, see things that nobody else sees
- bring what only you can bring to the project, nobody has your background, upbringing, parents