Seth Godin

The Dip

Winners quit all the time and at the right time. Quit the wrong stuff, stick with the right stuff

  • Winners quit all the time and at the right time
  • Quit the wrong stuff, stick with the right stuff
  • The best is rewarded, rewards are skewed (Ziffs law)
  • Be the best in the “world” (market)
  • People settle less than they’re capable of, compromise, and fail
  • Strategic quitting
  • People who power through the dip become the best
  • The choice to give it a shot and quit is the worst decision
  • The dip is the reason we’re here
  • Embrace the dip, treat it as an opportunity (keeps others away)
  • If you can’t go through the dip, don’t start it
  • Pyramid scheme is everywhere
  • Quitting in the drip is not worth the journey
  • Production dip (Machines, mass production)
  • Sales dip (expanding sales team)
  • Education dip (reinvent)
  • Risk dip
  • Relationship dip (investing time now)
  • Ego dip (giving up control, spotlight)
  • Distribution dip
  • To be a super star you need to be exceptional, excel the dip
  • Average is another form of quitting (not good)
  • Opposite of quitting is rededication, not waiting around
  • Taking short term pain quitting now is a lot better than later with a lot more pain
  • If you’re not gonna get to nr 1 then why not quit now
  • Decide in advance when to quit not during a panic
  • Figure out how much pressure you have and then pick the tire (Market)
  • Set up conditions when you’re gonna quit